It was a research project by It’s Nice That exploring how AI can assist creatives and reshape creative industries. The brief was to design a new identity for a fictional soda brand called “Fizzy Lub.” A set of AI-generated reference images was provided to establish the brand’s tone. I produced three types of assets: packaging, product promotion imagery, and a brand logo. This project questioned the traditional role of the designer and highlighted the need for flexibility and adaptability as technology continues to evolve.